Dallas - Fort Worth
More than three quarters of a million Hispanics make up the Dallas-Fort Worth ADI, making it the number 9 market in the nation. 32 counties make up the Dallas ADI, and Hispanics represent 15% of the total population.

The majority of the Dallas-Fort Worth ADI's Hispanics are of Mexican heritage. 81% of the total Hispanic population lives in two counties, Tarrant and Dallas.


Population
Hispanic
Total
Population 927,800 5,914,600
Rank 9 8
Households 248,800 2,252,800
Average/Household 3.73 2.62


Hispanic Buying Power
Market Buying Power $8 Billion
Per Capita Buying Power $9,349
Mean Household Income $43,577
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