McAllen-Brownsville
90% of the total population in the McAllen-Brownsville ADI are Hispanic and 96% of the Hispanics in this area are of Mexican origin.

Although three of the four counties that make up the McAllen-Brownsville ADI border Mexico, only two of the eleven radio stations serving the market broadcast from Mexico.


Population
Hispanic
Total
Population 874,100 977,000
Rank 8 35
Households 215,300 277,200
Average/Household 4.1 3.52


Hispanic Buying Power
Market Buying Power $7 Billion
Per Capita Buying Power $9,057
Mean Household Income $45,965
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